Instagram has over 500 million active users. That’s a lot of potential!
Today, we're going to show you how to tap into that potential and make the most out of it.
Why Use Instagram For Your Business?
There's much more to Instgram than the 500 million active users we love to boast about.
Instagram is the only platform that shows all of your content on your follower’s page. There is no need to pay to ‘boost’ a post like on Facebook.
It’s extremely visual and therefore extremely creative.
Allows your audience to have a look into your business or personal life.
Instagram makes sure it cleans out ‘fake accounts’ so that you know your followers are the real deal.
Today, we're going to show you how to tap into that potential and make the most out of it.
Why Use Instagram For Your Business?
There's much more to Instgram than the 500 million active users we love to boast about.
Instagram is the only platform that shows all of your content on your follower’s page. There is no need to pay to ‘boost’ a post like on Facebook.
It’s extremely visual and therefore extremely creative.
Allows your audience to have a look into your business or personal life.
Instagram makes sure it cleans out ‘fake accounts’ so that you know your followers are the real deal.
It’s a great way to meet other people in the same industry as you
you can interact on a day-to-day basis with your followers.
Content on Instagram is universal. A picture of a flower is the same around the world.
So, now that we’ve decided that Instagram is a great tool for your business. The question is: how can we grow our following and therefore grow our business?
Here are few simple steps to get more followers on your Instagram:
you can interact on a day-to-day basis with your followers.
Content on Instagram is universal. A picture of a flower is the same around the world.
So, now that we’ve decided that Instagram is a great tool for your business. The question is: how can we grow our following and therefore grow our business?
Here are few simple steps to get more followers on your Instagram:
It’s important to have meaning and direction for your Instagram account. You want make sure that you strategically choose the content you post, how you post it, and the tools you use so that you can gain meaningful followers and produce sustainable results.
Determine your brand - what’s your story?
A highly visual platform like Instagram is a great place to tell a story and your followers want to see the whole thing. Show them what you’re about, how your product is made, your company culture, etc.
Basically you’re showing off how great it is to do what you do.
Remember to choose a niche and stick with it. For example, Marnie the Dog, an Instagram account with two million followers, is entirely dedicated to this cute pup that can’t get her tongue back in her mouth.
Determine your brand - what’s your story?
A highly visual platform like Instagram is a great place to tell a story and your followers want to see the whole thing. Show them what you’re about, how your product is made, your company culture, etc.
Basically you’re showing off how great it is to do what you do.
Remember to choose a niche and stick with it. For example, Marnie the Dog, an Instagram account with two million followers, is entirely dedicated to this cute pup that can’t get her tongue back in her mouth.
Research your competitors
Look at Instagrammers in your niche and see what a realistic following looks like, the type of content they’re posting, how often they post content, and how well they are engaging with their audience.
Research your target audience
If you know exactly the type of people you are looking to reach, you’ll know the best ways to catch their attention. You’ll see in step (3) that the time of day that you post is just as important as the content. If your target audience is young teens, then it’s likely that they will check their Instagram the most often right after school lets out.
2. Make your account visible
Increase your visibility by using different social media platforms. Make sure your website, Youtube, Twitter, Facebook, Pinterest, etc. have a visible link to your Instagram.
3. Post popular hashtags
Posting visually appealing photos will help you maintain your current followers, but hashtags are the best way to gain new ones.
Here are the top 10 hashtags according to Websta.me :
#love (944,855,345)
#instagood (495,298,141)
#photooftheday (358,974,150)
#tbt (342,224,961)
#beautiful (336,996,535)
#cute (330,129,505)
#happy (326,389,816)
#fashion (308,170,563)
#followme (304,264,087)
#me (302,532,178)
But remember, just because you used the hashtags #tbt and #fashion doesn’t mean you’re going to get 1 million followers overnight. The key is to choose the
right hashtags.
Try keyword research to make sure you’re using the most relevant tags that have to do with your account. At the same time, you have to match them with the most popular tags to optimize your results
4. Find the best time to post
Think about things like the sleep and work schedules of your followers. You can determine the best time to post by testing which photos have received the most attention at different times.
5. Post consistently
As a blogger, I know that life can get busy and that schedules change, but its important to show your followers that you’re consistent.
Tools like Latergram allow you to sleep soundly while photos are uploaded for your followers across the world.
6. Make use of captions
Get your audience to comment on your photo by asking them questions.
Jenny Mustard, a blogger from Sweden with 54,000 followers asks her audience how their day went. Aww so sweet.
(just an example)
7. Tag your location
Followers can click on the location and see all the other photos taken and posted there.
8. Post videos
Videos make your images come to life and satisfy your follower’s curiosity.
9. Participate on discussions
Like and comment on other users’ photos. This is the most natural way to gain new followers.
10. Post photos at 2am or 5pm.
Research shows that these are the most effective times to post.
11. Follow people using popular hashtags
Search for and follow people who are using popular hashtags like #followme and #likeforlike. Many will follow you back!
12. Quality account
Remember that quality beats quantity. Edit your account to leave only the best images. No one wants to follow someone with thousands of pointless images of food or other random shots.
13. Update your bio
Make sure your bio is complete. Include relevant keywords and hashtags, and a link back to your site. Above all, don’t be spammy; this is a guarantee that no one who reads your profile will follow you!
14. Ask questions
Ask questions in the captions of your photos. This is a great way to increase engagement.
15. Be consistent.
Know why you’re posting, and who you’re posting for. Be consistent about how you use the platform and your follower count will grow organically.
16. Use calls to action
Use calls to action in your photo captions. Get your followers engaged by asking them to take further action (e.g., “Let me know what
17. Follow your suggested users.
Go into your settings and click the gear icon in the upper right of your screen. Click ‘Find and invite friends’, and then ‘Suggested Users’.
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